вЂbrio cablesвЂ™ are knitted directly into the upper of the shoe and locked into its outsoleДB: is there on particular element of the design which has been particularly challenging, or one area youвЂ™re especially happy with? with вЂmercurialвЂ™ weвЂ™re being very reductive in terms of its application and really thinking about how we can enhance speed, and how we can lock the player down, which is very different to how we approach the вЂmagistaвЂ™. actually the only similar thing is that we use flyknit technology on the upper, but the way that we use it in вЂmercurialвЂ™ is very different to how we use it in вЂmagistaвЂ™. so thereвЂ™s some very distinct differences in terms of how we think about fit, touch and traction between the two boots. weвЂ™ve tuned all the technology, all the innovation in this boot around the very simple idea of how do make the players faster, how do we generate more speed? with the вЂmagistaвЂ™ weвЂ™re really trying o think about how we can help players be more creative. Phil mccartney: whenever we think about вЂmercurialвЂ™ we always focus on speed, how we can help our players be faster. based on those changes, our players told us they needed to be faster.вЂ™ДЄ micro-textured three-knit weave puts a minimum of material between the foot and the ballДЄt the event, designboom spoke with phil mccartney, NIKE football footwear VP and denis dekovic, NIKE football design director вЂ“ read their thoughts below.Дesignboom: how does the вЂmercurialвЂ™ differ to the вЂmagistaвЂ™ boot, unveiled earlier this year? players are fitter, stronger, more athletic and more technical than ever before. вЂitвЂ™s more intense than at any time in history. вЂduring the four years that we developed the new superfly, we kept hearing the same message from our players: the game has changed,вЂ™ continued mccartney. at the sole, a flexible full-length carbon plate aids in efficiently transferring traction to the ground, while added studs at the bootвЂ™s heel offer improved stability. this tendon-like support serves as a slingshot, propelling the wearer forward. Other important breakthroughs include вЂbrio cablesвЂ™ knitted directly into the upper of the shoe and locked into the outsole. NIKE football: flyknit mercurial superfly IV this is the huge advantage of flyknit: we can tune a boot to match a playerвЂ™s attributes.вЂ™ it removes distractions and allows the player to be quicker to the ball and quicker with the ball. вЂit feels like an extension of the body because the dynamic fit collar integrates the foot, the ankle and the lower leg. вЂplayers have told us that the mercurial fits like no other boot,вЂ™ said phil mccartney, VP of sport performance footwear. additionally, the high-top collar that surrounds the athleteвЂ™s ankle is designed to create a better fit and a heightened sensation of the boot as not only an extension of the foot, but of the entire body.

Offering a barefoot feel, a micro-textured three-knit weave puts a minimum of material between the foot and the ball, significantly enhancing touch and poise. The boot isВ engineered to provide that extra micro-second that could make all the difference вЂfueled by NIKE flyknit technology and with a bold new silhouette, the вЂmercurial superflyвЂ™ will be the boot of choice for the gameвЂ™s fastest players.вЂ™ read more about mark parker and NIKE in our interview here. вЂwith its new design innovations, the 2014 superfly makes a quantum leap forward in what high performance boots can be вЂ“ and what they can help players achieve,вЂ™ said NIKE president and CEO mark parker at the madrid unveiling. the latest version is created for the individual who is always a step ahead, engineered to provide that extra micro-second that could make all the difference in the big games. Since their introduction in 1998, вЂmercurialвЂ™ boots have been synonymous with speed. The design again incorporates NIKEвЂ™s flyknit technology the football boot, revealed by real madrid and portugal superstar cristiano ronaldo, has been four years in development and incorporates NIKEвЂ™s flyknit technology showcased in the revolutionary вЂmagistaвЂ™, presented earlier this year. NIKE presents the mercurial superfly: a boot built for speedДesignboom was invited to attend NIKEвЂsВ football innovation summit in madrid, where the highlight of the gathering was the hotly anticipated unveiling of the вЂmercurial superflyвЂ™.

Nike mercurial superfly